In the article Introducing An Ultra Premium House Brand Lens: Camber Technology, Bill Hefner IV of FEA Industries explains that Camber lens technology allows independent labs to offer house brand lenses that are just as good or better than the leading brand name ultra-premium lenses.
The thing that most people should be asking about free-form lenses isn't "How is a house brand lens worse?" but rather, "Is a name brand lens better?"
The article is on page 24 of EyeCare Professional Magazine, March 2014 issue, available online here.
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